In fact, Colin Wheildon, author of Type & Layout: Are You Communicating or Just Making Pretty Shapes?, says: "It's possible to blow away three-quarters of our readers simply by choosing the wrong type. Have you ever visited a website that seemed to contain the information you were looking for – but you found yourself clicking on the "back" button of your browser simply because …įor the owner of that website, I represent an opportunity lost – one less person who will potentially click on one of their ads or buy one of their products. The Best Fonts to Use in Print, Online, and Email
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But, a few months into the gig, he was happy to learn that B2B clients are people too! Now he has traded in expensive gas-guzzling morning commutes as a carpenter for companies like SpaceX for a writer’s life on a beautiful island with the perfect cool temperatures.
Living the Writer's Life: Curtis Dennis When Curtis Dennis first learned about B2B copywriting, he was worried it would be boring and force him to suppress his fun-loving personality.
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